Now that physical retail is considered secondary behind ecommerce, there must be scalper laws in place to prevent good of limited availability from only being available to the ultra rich or privileged rather than offering a fair shot to all individuals. Limited production items should not be able to be resold as new for at least 5 years from release date. These items should have safeguards in place for those who use botnets or who control multiple cloud servers in order to gain access to a site launching a product. Cloud servers and botnets should be registered to a single individual, not an entity (e.g. corporation or company) and these limited release sites should only allow access from a single user on a single device. This inherently changes the way the Internet functions for account access and login to these sites. The site should force users to log in before the sale as well as before the queue page, and non logged in devices wouldn't even be allowed to access the queue page at all. As well, no accounts on the same page should be allowed to log in at this point, only before the queue. This prevents a single individual with multiple computers to spam the access queue then log in on the first machine that made it through.